Breakout teas take on amorous motifs for sentimental consumers
Implications - New tea products are diversifying consumer appeal with brews modeled after romantic, affectionate motifs. This delivers on a consumer call for customization on all fronts, even where it applies to personal considerations. Niche branding similar to this model can also get ahead of the competition through specifications designed for unique interests.
Workshop Question - Is there a new way that your brand can captivate a niche audience by leveraging specific motifs?
Trend Themes
1. Personalized Products - Tea products modeled after romantic, affectionate motifs offer customization and unique branding opportunities.
2. Mood-based Marketing - Etos tea's mood-reflecting packaging shows a new approach tailoring flavors to different emotions.
3. Couple-focused Products - Tea sets and packages for two encourage bonding and unwinding over two comforting cups of tea.
Industry Implications
1. Food and Beverage - Food & drink companies can create personalized products with themes that appeal to specific groups of consumers.
2. Package Design - Designers can explore new product marketing ideas by focusing on mood-based branding.
3. Wedding and Event Planning - Wedding and event planners can look to unique products such as these couple-focused tea sets and cups to add a touch of personalization to events.
