Brands take a traditional approach to commercials and marketing
Implications - Approaches to marketing via commercials are shifting away from modern, disconnected themes towards a more classic take on advertising. This move helps brands captivate contemporary audiences that, in direct response to technology, have expressed a disdain for a lack of human connection.
Workshop Question - How are you creating authentic dialog with your consumers?
Trend Themes
1. Heritage Branding - Brands are leveraging their history and heritage to establish connection with modern audience
2. Authentic Messaging - Brands are moving away from disconnected, high-tech advertising towards more human-emphasized themes
3. Ageless Perceptions - Promotions and marketing that encourage liberation from age-related constraints are becoming more common in a variety of industries
Industry Implications
1. Beverage - Beverage companies can emphasize their heritage and authenticity to create meaningful connections with their target audience
2. Fashion and Retail - Fashion and retail companies can leverage their history to stand out in a highly competitive industry
3. Beauty - Beauty companies can focus on promoting age-neutral messages that resonate with modern beauty practices
4 Featured, 34 Examples:
97,257 Total Clicks
Date Range:
May 14 — Sep 15
Trending:
Mild
Consumer Insight Topics:
