Perch Interactive's Project is a Digitized Kiosk for Morino Valley Wines
Jana Pijak — April 15, 2016 — Marketing
References: vimeo & perchinteractive
This Perch Interactive retail display project uses technology to engage consumers. Known for its digitized store displays, the brand stuns once again with a narrative liquor display for Morino Valley wines.
In addition to acting as a promotional display unit for Morino Valley's newest wine blends, this interactive kiosk is also embedded with a touchscreen that lets shoppers learn more about the winery's bottled products. In addition to learning about Morino Valley's history and heritage, shoppers can tap this display to find out about food and wine pairings before purchasing a bottle.
Having worked with names like Target, Kate Spade and Woolite, Perch Interactive utilizes digitized merchandising displays to garner interest for new products while appealing to today's tech-savvy consumer demographic.
In addition to acting as a promotional display unit for Morino Valley's newest wine blends, this interactive kiosk is also embedded with a touchscreen that lets shoppers learn more about the winery's bottled products. In addition to learning about Morino Valley's history and heritage, shoppers can tap this display to find out about food and wine pairings before purchasing a bottle.
Having worked with names like Target, Kate Spade and Woolite, Perch Interactive utilizes digitized merchandising displays to garner interest for new products while appealing to today's tech-savvy consumer demographic.
Trend Themes
1. Interactive Retail Displays - Perch Interactive's digitized narrative liquor display for Morino Valley wines showcase the potential of interactive retail displays to engage consumers.
2. Touchscreen Technology - The embedded touchscreen technology in the Morino Valley wine display shows how leveraging touchscreens can enhance customer engagement and help boost sales.
3. Product Education Kiosks - Perch Interactive's kiosk demonstrates how product education kiosks can improve consumer knowledge and drive sales by providing additional information about a product.
Industry Implications
1. Retail Industry - Digitized retail displays and interactive kiosks are poised to help retailers stand out, boost customer engagement, and increase sales.
2. Wine Industry - Incorporating interactive touchscreens and product education kiosks could become a differentiator for winemakers looking to highlight their products and drive consumer interest.
3. Technology Industry - The development of interactive kiosks and touchscreen displays shows how technology companies can drive innovation in the retail and advertising sectors to provide unique and engaging experiences for consumers.
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