Maille's Smart Spoons Remembers Which Flavors Consumers Liked Best
Cadhla Gray — September 7, 2015 — Lifestyle
References: hirschandmann & psfk
In partnership with Hirsch & Mann, Maille designed the ultimate technological utensils -- smart spoons that remember what flavored mustard consumers liked best. Taking visitors on an in-store tasting journey, the consumer can touch the 'Discovery Spoon' to the RFID sensors below each jar, recording what flavor profiles they liked best.
After choosing from 45 different jars, consumers put the smart spoons into a jar that downloads the information and sends emails with French recipes and pairings based on their preferences.
Not only a fun way to have consumers interact with products in a memorable way, the Discovery Spoon is also a clever marketing strategy. Maille found a way to continue to interact with customers after they had left their store, even if they hadn't bought a product. Pairing interactive experiences with crowdsourced data, Maille is ahead of the curve with this lasting marketing strategy.
After choosing from 45 different jars, consumers put the smart spoons into a jar that downloads the information and sends emails with French recipes and pairings based on their preferences.
Not only a fun way to have consumers interact with products in a memorable way, the Discovery Spoon is also a clever marketing strategy. Maille found a way to continue to interact with customers after they had left their store, even if they hadn't bought a product. Pairing interactive experiences with crowdsourced data, Maille is ahead of the curve with this lasting marketing strategy.
Trend Themes
1. Smart Utensils - Disruptive innovation opportunity: Developing smart utensils that can remember consumer preferences and enhance their experience.
2. Interactive In-store Experiences - Disruptive innovation opportunity: Creating interactive experiences in physical stores that allow customers to engage with products and gather valuable data.
3. Crowdsourced Marketing - Disruptive innovation opportunity: Leveraging crowdsourced data to personalize marketing strategies and maintain customer engagement beyond store visits.
Industry Implications
1. Kitchenware - Disruptive innovation opportunity: Incorporating smart technology into kitchenware products to enhance user experience and provide personalized recommendations.
2. Retail - Disruptive innovation opportunity: Introducing interactive experiences in physical retail stores to increase customer engagement and gather valuable consumer data.
3. Food and Beverage - Disruptive innovation opportunity: Utilizing crowdsourced data to personalize marketing strategies and provide targeted recommendations in the food and beverage industry.
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