Brands engage consumers emotionally by referencing the passing of time
Implications - In an intriguing application of emotional marketing, brands are using nostalgia-charged montage commercials that sentimentally reference the passing of time to communicate their trustworthiness. By establishing themselves as longstanding catalysts in such periods of change, brands are able to connect with consumers, who in turn are able to access their own personal relationship with the product or service and how it has changed over time.
Workshop Question - In what ways can your brand pull from its historical roots to convey a current message?
Trend Themes
1. Emotional Marketing - Brands are using nostalgia and sentimental marketing to connect with consumers and establish trustworthiness.
2. Nostalgia Marketing - Fast food, fragrance and soda brands are reviving past mascots, fragrances, and beverages to regenerate interest among nostalgic audiences.
3. Humorous Advertising - Comedic mockumentaries, satire and humor are making ads memorable while showcasing the product in unique and entertaining ways.
Industry Implications
1. Marketing and Advertising - New and alternative marketing techniques are changing the landscape of the industry.
2. Food and Beverage - Brands are using nostalgic marketing techniques to appeal to consumers and regenerate interest in past products.
3. Entertainment - Humorous and fresh approaches to advertising are entertaining a mass audience while connecting them to a brand.
7 Featured, 62 Examples:
255,403 Total Clicks
Date Range:
May 15 — Jan 17
Trending:
Mild
Consumer Insight Topics:
