ICA Looks to Handicrafts for Tea Packaging Ideas
Laura McQuarrie — September 8, 2014 — Lifestyle
References: silver.se & thedieline
Tea is one of those beverages that's comforting and warm like a blanket, and this tea packaging idea takes this concept quite literally. The packaging designed for ICA by the Silver design agency looks like it's been hand-stitched together, forming a charming patchwork pattern. Each of the different kinds of tea features a different colorway, so that the looks is coherent, although the style is consistent on each box. Each of the different "fabrics" on the box features playful prints and such as tea-themed motifs and patterns that show off the kinds of ingredients used in each tea.
Although they do not feature the same kind of patchwork, ICA's tea bag designs are similar, and continue the sewing-inspired look with embroidery-like details.
Although they do not feature the same kind of patchwork, ICA's tea bag designs are similar, and continue the sewing-inspired look with embroidery-like details.
Trend Themes
1. Handmade Packaging - Creating packaging that looks handmade and quirky provides a unique selling point.
2. Personalized Packaging - Packaging that features different styles for various ranges can add a premium feel to a product.
3. Themed Packaging - Using playful motifs and patterns that represent the product is a great way to engage with consumers.
Industry Implications
1. Food and Beverage - Creating unique packaging designs for food and beverage products can increase customer engagement and set a brand apart.
2. Beauty and Cosmetics - Personalized packaging options can create a premium feel for beauty and cosmetics products.
3. Fashion - Incorporating handmade elements into clothing packaging designs can add to the overall brand aesthetic.
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