These Gargalo Spirts Adopt a Simple Numbered System for Identification
Laura McQuarrie — May 12, 2014 — Lifestyle
References: lovelypackage & packagingoftheworld
Óscar Germade of the Solo agency was responsible for the development of packaging and branding for the a new line of Gargalo spirits based on traditional Galician liqueurs.
The Gargalo bottles put most of the emphasis on a numeric system before everything else, but this is so that a customer can easily try and remember what they like by taking note of a number from one to four, instead of having to remember whether it was an Orujo, or a herbal, coffee or cream liqueur. These names are included on each of the bottles, but you'd have to look at them up close to see them.
The bottles are slightly frosted too, which again puts emphasis on the Gargalo labels before anything else, although picking apart the liqueurs by color is another good way to differentiate them.
The Gargalo bottles put most of the emphasis on a numeric system before everything else, but this is so that a customer can easily try and remember what they like by taking note of a number from one to four, instead of having to remember whether it was an Orujo, or a herbal, coffee or cream liqueur. These names are included on each of the bottles, but you'd have to look at them up close to see them.
The bottles are slightly frosted too, which again puts emphasis on the Gargalo labels before anything else, although picking apart the liqueurs by color is another good way to differentiate them.
Trend Themes
1. Numeric Packaging - Exploring numeric systems for packaging design to simplify product identification for customers.
2. Simplification of Product Identification - Emphasizing numeric labels on packaging to help customers easily remember their preferred products.
3. Frosted Bottle Design - Using frosted bottles as a visual cue to prioritize branding and labeling before other product features.
Industry Implications
1. Alcohol and Beverage - Implementing numeric systems in alcohol packaging to improve customer experience and brand recognition.
2. Packaging and Labeling - Providing innovative packaging solutions that simplify product identification for various industries.
3. Design and Branding - Incorporating numeric labeling and frosted bottle design to enhance brand visibility and recognition for different consumer goods.
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