The Puchang Winery Visual Branding Focuses on Nature
Michael Hemsworth — October 16, 2016 — Lifestyle
References: alonglongtime.me & packageinspiration
The visual branding approach for the Puchang Winery packaging aims to convey the natural approach that the winery takes to creating wine. Each bottle from the Puchang Winery is wrapped in paper that is printed with casks, flowers and shrubs to create a naturalistic connection between the product, the brand and the consumer.
The visual branding for the Puchang Winery is the work of the ALONGLONGTIME design studio and features a multiple stage opening ritual. The wines either come packaged in a box or wrapped in paper to make the experience of opening each an experience that's meant to be savored rather than rushed. As product marketing shifts to favor a consumer preference for detail and luxury, this approach is sure to be well-received.
The visual branding for the Puchang Winery is the work of the ALONGLONGTIME design studio and features a multiple stage opening ritual. The wines either come packaged in a box or wrapped in paper to make the experience of opening each an experience that's meant to be savored rather than rushed. As product marketing shifts to favor a consumer preference for detail and luxury, this approach is sure to be well-received.
Trend Themes
1. Nature-inspired Packaging - Brands can differentiate themselves by incorporating natural motifs in their packaging to appeal to eco-conscious consumers.
2. Multi-stage Unboxing Experience - Developing a unique and engaging unboxing experience for products enhances brand appeal and can increase consumer loyalty.
3. Luxury Packaging Design - Investing in high-quality, aesthetically pleasing packaging can communicate luxury and sophistication to consumers and differentiate a brand from competitors.
Industry Implications
1. Wine and Spirits - Incorporating unique design elements in wine packaging can create an emotional connection with consumers and improve brand recall.
2. Consumer Goods - Developing an engaging unboxing experience can enhance brand perception and loyalty for a variety of consumer goods products.
3. Luxury Brands - Incorporating intricate, high-quality packaging design can communicate luxury and sophistication to consumers in various industries such as fashion, beauty, and home decor.
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