Choosing Simple Branding Solutions Paid of for Kaffee Kann Ich
Farida Helmy — February 28, 2014 — Marketing
References: cargocollective & thedsgnblog
People tend to be scared of simple branding solutions for projects and services. The way most chose to go for often tends to be exaggerated and chaotic, thinking that it would bear the best results or draw consumers to the brand. Unfortunately, most times that is not the case.
Simple, clean and subtle solutions have always proved to be more successful. And the conceptual development for the identity of specialty coffee cafe KAFFEE KANN ICH has further proven this.
Literally translating to “I make coffee,” KAFFEE KANN ICH wanted a simple branding identity to represent their gourmet coffee. Working with only the finest local ingredients, the homemade coffee and cakes offered work with the branding choice perfectly.
Branding with a simple yet trenchant round orange label of KAFFEE KANN ICH, the designers behind the branding did an awesome job.
Simple, clean and subtle solutions have always proved to be more successful. And the conceptual development for the identity of specialty coffee cafe KAFFEE KANN ICH has further proven this.
Literally translating to “I make coffee,” KAFFEE KANN ICH wanted a simple branding identity to represent their gourmet coffee. Working with only the finest local ingredients, the homemade coffee and cakes offered work with the branding choice perfectly.
Branding with a simple yet trenchant round orange label of KAFFEE KANN ICH, the designers behind the branding did an awesome job.
Trend Themes
1. Minimalist Branding - Opportunity for disruptive innovation by creating simple and clean branding solutions that stand out in a crowded marketplace.
2. Local Ingredients - Opportunity for disruptive innovation by sourcing and highlighting high-quality local ingredients in food and beverage products.
3. Specialty Coffee Culture - Opportunity for disruptive innovation by tapping into the growing demand for specialty coffee experiences and products.
Industry Implications
1. Food and Beverage - Opportunity for disruptive innovation in the food and beverage industry by incorporating minimalist branding and emphasizing local ingredients.
2. Hospitality - Opportunity for disruptive innovation in the hospitality industry by creating specialty coffee cafes that offer unique experiences and highlight local ingredients.
3. Design and Branding - Opportunity for disruptive innovation in the design and branding industry by developing minimalist and impactful branding solutions for businesses.
5.4
Score
Popularity
Activity
Freshness
