Konrad Sybilski's Any Tea Packaging is Matte Black and Vibrantly Hued
Alyson Wyers — October 31, 2014 — Marketing
References: behance.net & thedieline
This packaging for Any Tea takes a modern approach by utilizing matte black canisters and pops of color to differentiate flavors. Designed by Warsaw-based graphic designer Konrad Sybilski for a Chinese startup, the branding incorporates an electric color palette mixed with contemporary style. This is to intentionally attract younger consumers to the traditional and cultural beverage.
The concept of sharing was key to the Any Tea identity, which is reflected in the packaging design. Each kind of tea has a unique label based on a metaphor that describes the character of the tea. For example, the green tea is refreshing and has a tree shadow. According to Sybilski, "the patterns aren't obvious; They're more like a fleeting impression. Like the good times you want to share."
The concept of sharing was key to the Any Tea identity, which is reflected in the packaging design. Each kind of tea has a unique label based on a metaphor that describes the character of the tea. For example, the green tea is refreshing and has a tree shadow. According to Sybilski, "the patterns aren't obvious; They're more like a fleeting impression. Like the good times you want to share."
Trend Themes
1. Matte Black Packaging - Embracing a modern and sleek aesthetic with matte black packaging can offer disruptive innovation opportunities in various industries, such as cosmetics and electronics.
2. Vibrant Color Accents - Using vibrant color accents as a bold contrast to neutral packaging can be a trend across industries such as food, beverage, and fashion to stand out in a crowded market.
3. Metaphorical Labeling - Incorporating metaphors to describe product characteristics can create engaging and shareable branding for a variety of industries, from tea to skincare and beyond.
Industry Implications
1. Beverage Industry - The beverage industry can embrace the trend of using matte black packaging to create a stylish and sophisticated look and feel, while using bright and bold colors can make the brand stand out from competitors.
2. Cosmetics Industry - Cosmetics companies can apply the idea of using metaphorical labeling to differentiate products and create a unique and memorable brand personality.
3. Fashion Industry - Incorporating matte black and pops of vibrant color can make fashion brands appear sleek and modern, while also creating a bold statement and increasing brand recognition.
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