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Effeminate Brew

New beverages target the female demographic with women-specific ingredients

Implications - New products are catering to the powerful female clientele base via ingredients geared towards women's health. This resonates with a rising consumer demand for customization suited to Generations X and Y, both of which are accustomed to the current popularity of maker culture and curated offerings. The wellness aspect is equally attractive as younger demographics continue to demonstrate an interest in fitness and nutrition.
Workshop Question - What demographic does your messaging alienate and how can you become more accessible to them?
Trend Themes
1. Female-specific Products - Product developers are focusing on women-specific features that address the particular needs of women.
2. Customization and Personalization - Consumers are showing increased interest in personalized products that cater to their individual tastes, preferences, and specific needs.
3. Functional Beverages - Consumers are looking for beverages and drinks that provide functional benefits beyond basic hydration.
Industry Implications
1. Nutraceuticals - This industry specifically caters to products that provide health and wellness benefits, and plays a big role in the development of novel food supplements.
2. Food and Beverages - Product development of food and beverages have significantly evolved to take into consideration functional ingredients, new flavors, and preparations that cater to the particular needs of consumers.
3. Wellness and Healthcare - With consumers' increasing interest in wellness, business professionals have garnered opportunities to develop a wide range of products geared towards consumer-centric healthcare and wellness requirements.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 41 Examples:
138,078 Total Clicks
Date Range:
Jul 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Female-Targeted Energy Drinks
Female-Targeted Energy Drinks
The Go Girl Energy Drinks are Low in Sugar and Calories
Go Girl energy drinks is a line of functional beverages that is specifically marketed towards women. Although energy drinks used to be the drink of choice for young men, now it appears that energy-... MORE
Postnatal Smoothie Mixes
Postnatal Smoothie Mixes
These Lactation Smoothie Mixes Help Moms Maintain a Healthy Milk Supply
A company called Mom’s Original Milk Making Aids (MOMMA) is selling a line of lactation smoothies that are designed to help women who are breastfeeding maintain a healthy milk supply. With... MORE
Pregnancy Care Water
Pregnancy Care Water
'WaterBaby' Offers an Enriched Way to Consume Water During Pregnancy
While it’s essential to drink water during pregnancy, WaterBaby is specifically formulated to hydrate expectant mothers, as well as supply them with the required amount of folic acid and other... MORE
Prenatal Iced Teas
Prenatal Iced Teas
Hey Mama! Makes Prenatal and Postnatal Iced Tea for Women
While there are countless types of prenatal and postnatal supplements for women, Hey Mama! makes consuming these vital nutrients much more fun in the form of a unique line of iced tea for women. Hey... MORE
Female-Targeted Energy Drinks
Female-Targeted Energy Drinks
This Low-Calorie Energy Drink is Designed to Appeal to Women
British beverage producer ‘JMS Drinks’ is now selling a low-calorie energy drink that is specifically intended for women. While energy drinks have long been associated with teenage boys,... MORE
Medicinal Menstruation Teas
Medicinal Menstruation Teas
This Organic Tea for Periods Soothes Cramps and Pre-Menstrual Syndrom
If you struggle with menstrual cramps, PMS or other issues during that time of the month, you might want to check out this tea for periods. Available from Happy Sleepy Folks, mama blogger and... MORE

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Prenatal Oat Bars
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Bellybar Snacks Indulge Cravings and Satisfy Expectant Mothers
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Milkmakers' Lactation Cookies Aid Women Post-Pregnancy
Healthy Prenatal Juices
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Medicinal Mama Teas
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Ayurvedic Nursing Teas
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Nutritious Energy Drinks
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PMS Ice Cream
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Three Creamy Desserts Speak to Moody Women During That Time of the Month
Confectionery PMS Bites
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These Healthy Brownie and Chocolate Truffle Hybrids Combat PMS Symptoms
Mineral-Rich Energy Drinks
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Little Big Shot Energy Drinks Do Away with Caffeine and Taurine
Natural PMS Pills
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These Mountain Dew Kickstart Drinks Have a Base of Coconut Water
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Runa Offers a Natural Alternative to More Manufactured Beverages
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Healthy Prenatal Beverages
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