Lexus Benefits Offers Drivers Access to California Wine Tastings
Michael Hemsworth — March 15, 2016 — Autos
References: secure.drivers.lexus & secure.drivers.lexus
The Lexus Benefits program gives drivers access to winery tours as one of the perks of being an owner. Offering drivers access to exclusive tours, tastings and more at a variety of California wineries, Lexus Benefits offers drivers over 50 wineries to choose from.
Luxury auto brands are always competing to provide drivers not just a vehicle, but experiences that further engrain the brand in their way of life. The Lexus Benefits helps achieve this by allowing drivers to take some time for themselves and relax with a glass of wine in beautiful California.
The Lexus Benefits offers other benefits aside from winery tours including access to a series of exclusive entertainment events taking place in and around major cities in America.
Luxury auto brands are always competing to provide drivers not just a vehicle, but experiences that further engrain the brand in their way of life. The Lexus Benefits helps achieve this by allowing drivers to take some time for themselves and relax with a glass of wine in beautiful California.
The Lexus Benefits offers other benefits aside from winery tours including access to a series of exclusive entertainment events taking place in and around major cities in America.
Trend Themes
1. Luxury Auto Experiences - Luxury auto brands are continuously seeking to provide unique experiences that go beyond just owning a vehicle.
2. Wine Tourism - The integration of winery tours and tastings as a perk for vehicle owners highlights the growing trend of wine tourism.
3. Exclusive Entertainment Experiences - Expanding beyond the automotive industry, brands are offering access to exclusive entertainment events as part of their loyalty programs.
Industry Implications
1. Automotive - Luxury auto brands can explore offering more curated experiences to enhance brand loyalty and customer satisfaction.
2. Wine - Wineries can capitalize on the trend of wine tourism by partnering with auto brands to offer exclusive tours and tastings to their customers.
3. Entertainment - The entertainment industry can collaborate with automotive brands to provide exclusive events and experiences for their loyal customers.
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