New Packaging for Onyx Coffee Lab Will Bring You Back to Life
Alyson Wyers — April 24, 2014 — Marketing
References: blkboxlabs & thedieline
New branding for Onyx Coffee Lab has a distinct Day of the Dead feel. Designed by BLKBOXLabs, the new coffee packaging for their whole and ground beans is part of a larger, fresh rebranding. The Día de Muertos-like skull and black field gives the product packaging a pirate feel, while still looking modern and appealing.
According to BLKBOXLabs, "the typography and brand marks were all hand drawn to illustrate the raw craft of roasting coffee." The unique packaging for Onyx Coffee Lab was chosen to separate it from their competitors in the emerging craft coffee world.
The packaging also includes the coffee company's Facebook and Twitter handles, in addition to their website url, so people are more likely to engage with the brand online.
According to BLKBOXLabs, "the typography and brand marks were all hand drawn to illustrate the raw craft of roasting coffee." The unique packaging for Onyx Coffee Lab was chosen to separate it from their competitors in the emerging craft coffee world.
The packaging also includes the coffee company's Facebook and Twitter handles, in addition to their website url, so people are more likely to engage with the brand online.
Trend Themes
1. Craft Coffee Branding - Disruptive innovation opportunity: Explore unique packaging designs and branding strategies to differentiate craft coffee products in a crowded market.
2. Day of the Dead-inspired Packaging - Disruptive innovation opportunity: Incorporate cultural and artistic elements into product packaging to create a distinct and memorable brand identity.
3. Brand Engagement Through Social Media - Disruptive innovation opportunity: Integrate social media handles and website URLs on product packaging to increase brand engagement and online interaction.
Industry Implications
1. Coffee Industry - Disruptive innovation opportunity: Develop innovative packaging solutions and rebranding strategies to stand out in the competitive coffee market.
2. Graphic Design Industry - Disruptive innovation opportunity: Collaborate with coffee brands to create unique, hand-drawn packaging designs that embody the craft and quality of the product.
3. Social Media Marketing Industry - Disruptive innovation opportunity: Create integrated marketing strategies that leverage product packaging to drive online engagement and brand awareness.
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