Spark Cold Brew Takes on a Vintage and Handcrafted Look
Jamie Danielle Munro — May 15, 2014 — Marketing
References: behance.net & packageinspiration
Spark Cold Brew is a fictional coffee brand designed by Donny Blanchard, who really wanted to make the design look vintage and authentic. What better way to make something look genuine than making people think it was brewed at home? Blanchard used a short bottle for the coffee along with a cork stopper.
For the front of the packaging design the word Spark is written straight across in slightly old-school cursive font. The different styles referenced for the coffees are also distinct, with flavors such as breakfast style, New Orleans style and New England style.
For anyone looking for that authentic sip of cold coffee, Spark would seem to be the appropriate choice (if only it went from concept to reality)!
For the front of the packaging design the word Spark is written straight across in slightly old-school cursive font. The different styles referenced for the coffees are also distinct, with flavors such as breakfast style, New Orleans style and New England style.
For anyone looking for that authentic sip of cold coffee, Spark would seem to be the appropriate choice (if only it went from concept to reality)!
Trend Themes
1. Vintage-inspired Branding - Capitalizing on the nostalgia trend by creating branding that evokes a vintage and authentic feel.
2. Handcrafted Packaging Design - Utilizing handmade and unique design elements to create packaging that stands out on the shelf.
3. Niche Coffee Flavor Varieties - Meeting the demand for unique and specialized coffee flavors by offering distinct varieties such as breakfast style, New Orleans style, and New England style.
Industry Implications
1. Beverage Packaging - Exploring opportunities to create innovative and eye-catching packaging designs for various beverage products.
2. Coffee Retail - Identifying opportunities to launch niche coffee brands with unique flavor profiles and branding strategies.
3. Food and Beverage Marketing - Developing marketing strategies that tap into nostalgia and authenticity to resonate with consumers seeking unique and personalized food and beverage experiences.
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