Babies star in narrative TV ads that emotionally connect brand and consumer
Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.
Workshop Question - Do you think consumers find your product reliable and trustworthy?
Trend Themes
1. Authentic Storytelling - Brands using authentic and relatable storytelling tactics to appeal to young parents with emotional-driven ads that connect with their values
2. Humorous Marketing - Brands using humorous approaches to market baby products to millennial parents
3. Nostalgic Advertising - Using nostalgia to evoke emotions in clients by highlighting childhood memories or moments in their lives and aligning a specific product or service with that moment
Industry Implications
1. Marketing and Advertising - Marketing and Advertising firms can leverage authentic, humorous, and nostalgic marketing tactics to emotionally connect with millennial consumers
2. Consumer Goods and Services - Consumer Goods and Services companies can align their products or services with essential catalysts in the important moments of an individual's life
3. Entertainment - Entertainment industry players can work with brands to create emotionally engaging television commercials starring newborn babies
5 Featured, 41 Examples:
91,236 Total Clicks
Date Range:
Jul 15 — Jul 16
Trending:
Mild
Consumer Insight Topics:
