Espresso Republic’s Packaging Design Identity is Raw and Bold
Farida Helmy — April 26, 2014 — Lifestyle
References: thedieline
Creating a packaging design identity just as dark and roasty as the coffee beans inside it, Salih Kucukaga (a design and illustration studio) collaborated with Espresso Republic to help launch its new Static coffee.
What makes this identity design so special is the attention of detail and sophisticated look that helps set Espresso Republic apart from other conventional looking packaging designs for coffee packs. From custom lettering logotype to badge designs, the Static Coffee branding concept was developed by Salih Kucukaga and it did a perfect job at making the packs look both unique and cohesive to the ultra premium coffee and espresso roasts. And this new version of the Static bags designed by Farm Design.
What makes this identity design so special is the attention of detail and sophisticated look that helps set Espresso Republic apart from other conventional looking packaging designs for coffee packs. From custom lettering logotype to badge designs, the Static Coffee branding concept was developed by Salih Kucukaga and it did a perfect job at making the packs look both unique and cohesive to the ultra premium coffee and espresso roasts. And this new version of the Static bags designed by Farm Design.
Trend Themes
1. Premium Packaging Design - Innovative, attention-grabbing packaging designs for consumer products increase brand appeal and set products apart from competitors.
2. Customized Logotype - Developing custom logotypes can create unique brand identities that stand out from generic competitors and create a more sophisticated look and feel.
3. Ultra-premium Products - Offering high-quality, premium products can attract a niche market of consumers who value uniqueness and sophistication in the products they use and consume.
Industry Implications
1. Coffee and Espresso - Innovative packaging designs and customized logotypes can set coffee and espresso brands apart from competitors and increase brand appeal for niche markets.
2. Consumer Goods - Attention-grabbing packaging designs and custom logotypes can increase product appeal and create a unique brand identity that resonates with consumers in the crowded consumer goods market.
3. Design and Illustration - Collaborating with clients to develop innovative and sophisticated packaging designs and customized logotypes is an opportunity for design and illustration studios to create unique and high-quality brand identities that resonate with consumers.
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