Wearable devices provide enhanced sleep with advanced digital functions
Implications - In response to millennials becoming increasingly preoccupied with health considerations, tech brands are developing wearable devices that target and improve sleep. Outside of the sleep sphere, the digitization of wellness is aligned with the current merging of personal care with tech tools suited to young audiences.
Workshop Question - How is your brand catering to the young consumer desires for personal care and wellbeing?
Trend Themes
1. Wearable Sleep Trackers - Tech brands are developing wearable devices that target and improve sleep for the health-conscious millennial market.
2. Multifunctional Sleep Monitoring Devices - Multiple device functionalities for tracking sleep, body mass, and activity require only a single gadget that can benefit wellness-oriented millennials.
3. Sleep Augmenting Wearable Technology - Disruptive wearable technology that aids sleep-pattern improvement, snore reduction, and wakes up sleepers from a light sleep cycle are changing the health industry.
Industry Implications
1. Wearable Technology - Innovation in the wearables market combines personal care with health monitoring to satisfy the health-conscious marketplace.
2. Health and Wellness - Wellness technology companies take advantage of sleep tracking and monitoring devices to support consumers' healthy habits.
3. Medical Technology - The influx of devices equipped for a broad range of monitoring activities, such as snoring and body mass, is improving the industry and helping physicians diagnose issues better.
