Consumers respond to brands that bring fantasy to life
Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers.
Workshop Question - Are your marketing initiatives creating meaningful brand-to-consumer connections through experiences? What aspect could you introduce to authenticate your efforts?
Trend Themes
1. Brands Enchanting Audiences with Whimsicality - Brands using their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment.
2. Empowering Individuals to Dream Big - Ads that show individuals they can make their dreams come true encourage brand loyalty by tapping into aspirations of viewers.
3. Utilizing Technology to Challenge the Impossible - Tech companies partnering with creatives to produce revolutionary art that challenges traditional work processes illustrate the changing face of modern technology and its ability to make the impossible possible.
Industry Implications
1. Automotive - Automotive companies can encourage brand loyalty by building long-term relationships with young audiences, particularly middle-aged males.
2. Advertising & Marketing - Marketers can engage consumers by enchanting them with whimsical campaigns that turn fantasy into reality and disassociate advertising from the act of selling.
3. Art & Technology - The partnership between tech companies and creatives to produce revolutionary art that challenges traditional work processes illustrates the changing face of modern technology and its ability to make the impossible possible.
4 Featured, 33 Examples:
80,124 Total Clicks
Date Range:
Jul 15 — Aug 16
Trending:
Untested
Consumer Insight Topics:
