Tokyo's Sarutahiko Coffee Boasts Local Products and Home-Grown Goodies
Jana Pijak — March 17, 2015 — Art & Design
References: sarutahiko.co & spoon-tamago
Tokyo's Sarutahiko Coffee is a home-grown Japanese cafe that features local and artisanal products. The shop's newest location is its second in Tokyo and boasts a rustic design aesthetic. In addition to the cafe's raw wood fixtures and retro furniture, its menu and logo branding also draws inspiration from the past.
The coffee shop's signage is minimalist and vintage-themed, appealing to fans of graphic design with an appreciation for a fine quality morning brew. While the shop's interior boasts blue-tinted walls and recycled wood paneling, its machinery is even more impressive. Sarutahiko Coffee is home to a 35kg Loring Roaster, allowing its baristas to roast a fresh product in-house.
Moreover, the shop's take-away cups boast vibrant graphics that blend together both cultural art and modern typography.
The coffee shop's signage is minimalist and vintage-themed, appealing to fans of graphic design with an appreciation for a fine quality morning brew. While the shop's interior boasts blue-tinted walls and recycled wood paneling, its machinery is even more impressive. Sarutahiko Coffee is home to a 35kg Loring Roaster, allowing its baristas to roast a fresh product in-house.
Moreover, the shop's take-away cups boast vibrant graphics that blend together both cultural art and modern typography.
Trend Themes
1. Artisanal Cafes - The trend towards locally-sourced, small-batch products in cafes and restaurants creates opportunities for new, differentiated businesses across the globe.
2. Rustic Aesthetics - The popularity of unique, cozy and nostalgic decor in cafes provides an opening for disruptive designers and furniture makers to produce commercial-grade furnishings.
3. Vintage Branding - The value of simple, attractive and consistent branding in today's competitive markets is rising, offering opportunities for firms specializing in graphic design and identity creation.
Industry Implications
1. Hospitality - The hospitality industry can take advantage of artisanal and rustic design trends to create unique and memorable guest experiences in hotels, restaurants and cafes.
2. Graphic Design - The rising demand for vintage-inspired, minimalist city logos and packaging in the food and beverage industry creates opportunities for graphic designers and branding agencies who specialize in that aesthetic.
3. Furniture Manufacturing - There is an increasing demand for durable, well-designed commercial furniture that reflects the unique aesthetic choices of modern restaurants and cafes, creating opportunities for innovative furniture manufacturers.
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