This Musical Wine Branding Features Dynamic Hand-Drawn Art
Mishal Omar — October 6, 2016 — Marketing
References: lavoixwinery & packagingoftheworld
This musical wine branding was designed by the creative agency 'Makers & Allies' for 'La Voix Winery.'
The collection of wines features four different types, each of which are offered with a distinct label. The wines are named after famous songs and the abstract art accompanies each of these songs. Titles in this collection of vinos include the 'Reflektor' by Arcade Fire, 'She's Crafty' by the Beastie Boys, 'Satisfaction' by the Rolling Stones and 'Rebel Rebel' by David Bowie. The musical wines are accompanied by art that was hand-drawn rather than digitally visualized, with illustrations that include various patterns, what looks like fragmented glass and a brick wall.
By combining music and art, this collection of wines create an experience rather than simply offering an alcoholic beverage.
The collection of wines features four different types, each of which are offered with a distinct label. The wines are named after famous songs and the abstract art accompanies each of these songs. Titles in this collection of vinos include the 'Reflektor' by Arcade Fire, 'She's Crafty' by the Beastie Boys, 'Satisfaction' by the Rolling Stones and 'Rebel Rebel' by David Bowie. The musical wines are accompanied by art that was hand-drawn rather than digitally visualized, with illustrations that include various patterns, what looks like fragmented glass and a brick wall.
By combining music and art, this collection of wines create an experience rather than simply offering an alcoholic beverage.
Trend Themes
1. Music and Art Branding - The trend of merging music and art in branding opportunities can create a unique experience for consumers.
2. Abstract Label Packaging - Creating unique and abstract label designs for products can set them apart from competitors and potentially attract more customers.
3. Personalized Product Naming - Naming products after popular songs or cultural references can create a personal connection with consumers.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can benefit from incorporating unique branding elements into their products to attract consumers.
2. Creative Agencies - Creative agencies can offer services to help companies create unique branding experiences by merging different art forms.
3. Marketing and Advertising - Marketing and advertising companies can leverage the trend of personalized product naming for campaigns and promotions.
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