Modern dating services place an emphasis on religion
Implications - Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services.
Workshop Question - How can your brand utilize customization to appeal to various consumer segments at once?
Trend Themes
1. Religion-based Dating Apps - Increasing demand for tailored dating services allows for innovative development of religion-based dating apps like Jcrush and Salaam Swipe.
2. Camp Loving Romance Ads - Using humor over tradition attracts today's young and informed target audience like SoulPancake's ad campaign for JDate.
3. Faith-based Dating Apps - The similarity to Tinder, preference filters, and customization options in Collide presents a successful option for religious-focused dating apps.
Industry Implications
1. Technology - Technology companies have the opportunity to create innovative platforms that cater to the growing trend of customizing of dating services, with a particular focus on religion.
2. Advertising - Advertising firms can create humorous and engaging campaigns that appeal to young adults and match their demand for products that reflect customization and individuality.
3. Social - Social and dating companies can incorporate new technologies and filter services to create unique and appealing platforms for religiously oriented individuals.
