'Gin Lane 1751' is Handcrafted with Hints of Juniper and Licorice
References: thegrocer & thedrinksbusiness
Thames Distillers has teamed up with The Bloomsbury Club to create this elegant line of gin called Gin Lane 1751. Each bottle is hand-crafted and reflects the true style of English gin.
Gin Lane 1751 contains four unique styles of gin that include a 40 percent classic London Dry, 47 percent London Dry Royal Strength, 47 percent Victoria Pink Gin and the 40 percent Old Tom Gin. Each bottle is made in small traditional pot stills and is infused with bold juniper and flavorful bursts of licorice.
The name incorporates the year when gin was banned from prisons, workhouses and shops such as convenience stores. This line of gin is sure to satisfy any English-styled alcohol craving. It also pays tribute to the rich historic past of the gin ban in England through an elegantly bottled quality product.
Gin Lane 1751 contains four unique styles of gin that include a 40 percent classic London Dry, 47 percent London Dry Royal Strength, 47 percent Victoria Pink Gin and the 40 percent Old Tom Gin. Each bottle is made in small traditional pot stills and is infused with bold juniper and flavorful bursts of licorice.
The name incorporates the year when gin was banned from prisons, workhouses and shops such as convenience stores. This line of gin is sure to satisfy any English-styled alcohol craving. It also pays tribute to the rich historic past of the gin ban in England through an elegantly bottled quality product.
Trend Themes
1. Artisanal Gin - Opportunities for new distilleries to enter the market and offer unique handcrafted gin flavors and blends.
2. Herbal Infusions - The use of natural ingredients such as juniper and licorice in alcoholic beverages as a way to tap into the healthy and wellness trend.
3. Historic Branding - Nostalgic labeling and branding as a way to differentiate products and appeal to consumers looking for a unique story behind the products they buy.
Industry Implications
1. Alcoholic Beverages - New opportunities for small, niche players to enter a traditionally dominated industry with innovative and unique products.
2. Tourism and Hospitality - Gin distillery tours and tastings as a new experience for tourists and a way for hospitality businesses to differentiate themselves.
3. Retail - There is an opportunity for retailers to create a curated selection of artisanal gin products in-store and online.
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