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Mystified Marketing

Unsuspecting ads utilize elements of surprise to evoke instant responses

Implications - While straightforward ad techniques offer consumers a more clearcut message and takeaway, sticking to simple distinctions often leaves viewers feeling mentally unchallenged. Unsuspecting campaigns that keep consumers guessing and analyzing what the ad is about offers a more thought-provoking approach, combining elements of shock with the need for more intellectually engaging marketing methods.
Trend Themes
1. Surprising Ads - Utilize elements of surprise to evoke instant responses, which challenges mental realizations of commercial messages.
2. Interactive Marketing - Offers innovative approaches to conventional messaging by involving users and facilitating user experience.
3. Humorous Campaigns - Unexpected techniques, followed by unveiling of truth, can make a momentary promotion go viral and result in brand loyalty.
Industry Implications
1. Food and Beverage - Consumers are interested in unusual eating and feeding experiences, which can inspire product development and originality.
2. Automotive and Transportation - Bold marketing exploits for high-tech features can lead to viral and buzzworthy campaigns through consumer curiosity and interest.
3. Marketing and Advertising - Utilizing a creative and unconventional approach to advertising can establish brand recognition through 'outside-the-box' strategies.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 86 Examples:
285,010 Total Clicks
Date Range:
Jul 13 — Jul 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Unsuspecting Product Ads
Unsuspecting Product Ads
LG Electronics is Using a Unique Magazine Ad for its OLED TV Debut
LG is using a unique magazine ad to publicize its 4mm-thin OLED TV, and engaging unsuspecting readers into further investigation. On the spine of the Nordic electronics magazine, LG placed its... MORE
play_circle_filledSpeaking Window Campaigns
Speaking Window Campaigns
The 'Talking Window' Privately Advertises to Unsuspecting Travellers
Conducting sound through glass, ad agency BBDO came up with a way to discretely advertise to train passengers with their Talking Window. Since tired train passengers regularly rest their heads on... MORE
Mysterious Wine Giveaways
Mysterious Wine Giveaways
Twitter's Secret Somm CA Anonymously Gifts Wine to Diners
Those dining out in Northern California will want to stay on the lookout for Secret Somm CA, or @SecretSommCA as she’s better known. This anonymous wine aficionado has been gifting bottles of... MORE
play_circle_filledInteractive Drinking Ads
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
As part of its mission to create joyful moments, Coca-Cola ads commonly employ technology to surprise and delight consumers. This is definitely apparent in the brand’s newest ‘Drinkable... MORE
play_circle_filledEdible Purse Commercials
Edible Purse Commercials
The ICC 'Model Eats Designer Bag' Commercial is Hilarious
The International Culinary School marketing commercial ‘Model Eats Designer Bag on NYC Subway’ brilliantly sparked viral fandom. The ‘Model Eats Designer Bag’ commercial features an actress/... MORE
play_circle_filledFloating Beverage Stunts
Floating Beverage Stunts
Tim Horton's Drink Marketing Promotes a Higher Level of Deliciousness
In order to announce the new Creamy Chocolate Chill as the must-try summer drink from Tim Hortons, the coffee chain set up a dramatic drink marketing stunt to show exactly what they mean by the... MORE
Automotive Emoji Messages
Automotive Emoji Messages
Chevrolet Teases the Cruze with a Cryptic All-Emoji Release
Sometimes, an emoji message just says it best. Now that emojis are being called the most fast-spreading universal language, it’s no surprise that Chevrolet is tapping into one of the most... MORE
play_circle_filledShoulder-Poking Car Ads
Shoulder-Poking Car Ads
This Campaign Cleverly Promotes the New Volkswagen Side Assist
The Volkswagen ‘Side Assist’ is a new feature “that will help drivers see the usual blind spot that drivers have.” The improvement is a wider mirror that will help make “shoulder checks”... MORE
play_circle_filledSubtitle-Switching Campaigns
Subtitle-Switching Campaigns
The 'Barely Legal Media Space' Ads Tricked Piraters with Fake Text
In order to promote the Británico English Institute, ad agency Young & Rubicam created the ‘Barely Legal Media Space’ campaign. The agency created ridiculously fake subtitle files... MORE
play_circle_filledTaste-Duping Hummus Campaigns
Taste-Duping Hummus Campaigns
‘The Hummus Stunt’ Tricked Restaurant Patrons with Packa
Aiming to change the Israeli perception of packaged hummus, Saatchi & Saatchi developed a campaign called ‘The Hummus Stunt’ where prepackaged hummus was served in a restaurant. Letting... MORE

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play_circle_filledSpecial Olympic Anthems
Special Olympic Anthems
Coca-Cola Created a Special Olympics Anthem Called 'Reach Up'
Emoji Passcodes
Emoji Passcodes
Intelligent Environments Develops an Alternative to Four Digit Bank Pins
Chic Soda Packaging
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These Elegant Labels are a Collaboration of Coca-Cola & Trussardi
Plant-Based Soda Bottles
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play_circle_filledSensory Soda Videos
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Coca-Cola Celebrates Its Fizzy Sound With a Cinematic Tribute
Exotic Fruit Sweeteners
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play_circle_filledEmoji Branding
Emoji Branding
Laura McQuarrie Counts Down Her Favorite Examples of Emoticon Ad Campaigns
Victimized Emoji Initiatives
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The Abused Emojis Empower Children to Speak Up
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This TalkTalk Mobile Marketing Campaign Promotes a Test on Emoji IQ
Animal-Saving Emojis
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Footwear Emoji Apps
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Organic Fast Food Teas
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Middle Finger Emojis
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Fast Food Emoji Ads
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Soda Fountain Billboards
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Experiential Gift Services
Experiential Gift Services
Tinggly Lets Your Recipient Choose the Gift They Want to Get
play_circle_filledTissue Gifting Experiments
Tissue Gifting Experiments
This Marketing Experiment from Kleenex Challenges People to Share
Customizable Gifting Apps
Customizable Gifting Apps
Amazon Surprise! Allows You to Attach Gift Cards to eCards
play_circle_filledBlack Coffee Buses
Black Coffee Buses
This Coffee Marketing Stunt Surprises Canadians with a Dark Bus Ride
Young Designer-Supporting Creatives
Young Designer-Supporting Creatives
Incipit Lab Helps Fresh Blood Produce Their First Objects
play_circle_filledGift-Sharing Stunts
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Cozy Holiday Trucks
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Heartwarming Social Campaigns
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Beer-Gifting Apps
Beer-Gifting Apps
Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends
play_circle_filledGifting Takeout Boxes
Gifting Takeout Boxes
Ping Pong Turned Its Take Out Food Box into a Present-Sharing Systems
play_circle_filledRetro Cafe Makeovers
Retro Cafe Makeovers
This Tim Hortons Cafe Immerses Itself in Its 1964 Roots
play_circle_filledPitch Black Cafes
Pitch Black Cafes
Tim Hortons' Dark Roast is Promoted in a Cafe That's All Black Inside & Out
Peppery Bacon Donuts
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Tim Hortons is Introducing a New Savory Black Pepper Bacon Donut
Hi-Tech Coffee Chains
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A Concept Tim Hortons Store Proposes a Hi-Tech New Design and Coffee Beer
Convenient Coffee Payment Apps
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Tim Hortons' Timmy Me App Now Lets You Pay with Your Smartphone
Artillery Style Beer Displays
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This Guinness Beer Tank Brings Out the Big Guns
play_circle_filledEnchanting Eco Lighting Ads
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IKEA Promotes the Natural Beauty of Energy Efficient LED Lightbulbs
play_circle_filledLightweight Vacuum Curling Ads
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This Dyson Ad Replaces the Typical Broom with Curling Vacuums
play_circle_filledSocial Media-Blocking Ads
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This Coca-Cola Ad Uses Dog Cones to Get People Away from Their Phone
Jolting Mechanical Bull Ads
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Berocca Livens Up Workplace Stress by Tweeting on a Mechanical Bull
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The Gina Tricot Spring 2014 Campaign Stars Magdalena Frackowiak
Album-Promoting Personal Ads
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Chromeo’s Craigslist Missed Connections Reaches Out to Fans
Sweettooth Nacho Dips
Sweettooth Nacho Dips
The 7-Layer Dessert Dip Transforms the Superbowl Food Staple
Asian Dessert Burgers
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The Lotteria Chocolate Chicken Burger is the Ideal Valentine's Day Meal
Fun Fashion-Inspired Edibles
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Corey Moranis Creates Deliciously Edible Fashion Art
Adorable Woodchuck Recipes
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play_circle_filledHeart-Filled Confections
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Zombie Parkour is an Action-Packed and Gruesome Free Running Video
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play_circle_filledAggressive Hot Hatch Redesigns
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The Volkswagen Design Vision GTI Boasts 500 Horsepower
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