Domino's is Allowing Customers to Order Pizza Using a Beloved Emoticon
Meghan Young — May 13, 2015 — Lifestyle
The Pizza Emoji has come in handy for many people over time -- but mostly in a communication-specific way. That is no longer the case thanks to Domino's. The beloved pizza chain has created a system in which customers are able to order from them using the Pizza Emoji.
Ordering through Twitter, customers are able to choose the "Easy Order" on their Domino's Pizza Profile, tying it to your Twitter account so the Domino's social media presence always knows what they want. Of course, The Verge highlights a resulting problem, writing, "Twenty minutes later, there's a knock at the door. Smiling, you scroll through your phone's keyboard for the door emoji. You can't find it. There is no door emoji, no Twitter account to send it to in order to get someone to open your door, no startup to solve this particular problem. Not yet. From your couch, you howl."
Ordering through Twitter, customers are able to choose the "Easy Order" on their Domino's Pizza Profile, tying it to your Twitter account so the Domino's social media presence always knows what they want. Of course, The Verge highlights a resulting problem, writing, "Twenty minutes later, there's a knock at the door. Smiling, you scroll through your phone's keyboard for the door emoji. You can't find it. There is no door emoji, no Twitter account to send it to in order to get someone to open your door, no startup to solve this particular problem. Not yet. From your couch, you howl."
Trend Themes
1. Emoticon-aided Services - Incorporating widely used emoticons as conversational shortcuts can provide a unique and user-friendly ordering experience for customers.
2. Social Media Integration for Orders - Facilitating food orders through social media platforms presents a disruptive innovation opportunity, which offers efficient and streamlined food ordering processes.
3. Conversational Commerce - Integrating natural language, voice recognition, and AI to conversational ordering, to improve accessibility and further increase customer satisfaction.
Industry Implications
1. Fast Food Chains - Fast food chains can incorporate social media and messaging platforms as additional channels to cater to the preferences of diverse customer segments.
2. Digital Messaging Platforms - Messaging platforms can collaborate with food delivery companies to provide a seamless conversational experience, enhancing brand loyalty and user engagement.
3. Automation and AI - Automation and AI can transform the traditional food ordering process, helping businesses provide futuristic predictive ordering features to customers.
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