The allure of relaxation prompts greater consumer acceptance of aging
Implications - With old age providing the allure of retirement and relaxation, consumers bombarded by responsibilities of work and home are becoming more receptive of the idea of aging. Moving away from the typically mundane references associated with seniors, marketers are presenting elderly citizens with more edge and humor, combining the attraction of maturity with the need to maintain one’s exuberance throughout life. The surge of elderly ads reflect a shift in consumer perspectives toward more positive views of aging.
Trend Themes
1. Positive Aging - Marketers are presenting elderly citizens with more edge and humor, combining the attraction of maturity with the need to maintain one’s exuberance throughout life.
2. Elderly Humor - Humorously presenting elderly as the subjects in various forms of media.
3. Eco-conscious Communication Through Guilt-tripping - Calling people up and telling them to put on that nice sweater they made instead of keeping the heat up in order to significantly reduce the green house gas emissions.
Industry Implications
1. Marketing - Utilizing the humor associated with aging, companies have tapped into a new market for their products and services.
2. Media and Entertainment - Creating new media content that portrays elderly as funny and relevant.
3. Manufacturing and Environment - Creating environmental awareness and promoting eco-friendly behavior through guilt-tripping communication tactics.
9 Featured, 74 Examples:
547,739 Total Clicks
Date Range:
Apr 12 — Jan 15
Trending:
Mild
Consumer Insight Topics:
