A Concept Tim Hortons Store Proposes a Hi-Tech New Design and Coffee Beer
Laura McQuarrie — July 21, 2014 — Lifestyle
References: huffingtonpost & marketingmag
Most Canadians have come to know Tim Hortons stores as places where you can pick up coffee and a donut, but in a new concept store, the restaurant chain is exploring a new kind of offering—booze, specifically coffee-flavored beer. The new concept Tim Hortons store is tucked away in the Metro Toronto Convention Centre, open only to store owners and suppliers. The space is open and bright, featuring some radical changes like a unisex washroom and a communal sink. As Chief Operating Officer David Clanachan describes “It’s not your dad’s Tim Hortons."
In addition to a coffee-flavored brew, those with a sweet tooth can enjoy strawberry lager. What's even sweeter are the new digital menus, designed to appeal to the highly tech-savvy consumers of the future.
In addition to a coffee-flavored brew, those with a sweet tooth can enjoy strawberry lager. What's even sweeter are the new digital menus, designed to appeal to the highly tech-savvy consumers of the future.
Trend Themes
1. Hi-tech Restaurant Concepts - The development of high-tech features and offerings in restaurant concepts presents disruptive innovation opportunities for enhancing the customer experience and attracting tech-savvy consumers.
2. Craft Beer with Unique Flavors - The introduction of coffee-flavored and fruit-infused beers in chains and breweries creates opportunities for disruptive innovation within the craft beer industry, appealing to customers with adventurous taste preferences.
3. Digital Menus and Interactive Touchscreens - The integration of digital menus and interactive touchscreen technology in restaurants presents disruptive innovation opportunities for improving order efficiency, customization, and customer engagement.
Industry Implications
1. Restaurant and Food Service Industry - The restaurant and food service industry can explore disruptive innovations by adopting hi-tech features and concepts to meet the changing demands and preferences of customers.
2. Craft Beer Industry - The craft beer industry can leverage disruptive innovation opportunities by experimenting with unique flavors and ingredients to appeal to a broader consumer base and stand out in a competitive market.
3. Digital Technology and Solutions Industry - The digital technology and solutions industry can support disruptive innovations in the restaurant sector by providing advanced digital menus, interactive touchscreens, and other tech-based solutions to enhance the dining experience.
6.3
Score
Popularity
Activity
Freshness
