This Coffee Marketing Stunt Surprises Canadians with a Dark Bus Ride
Laura McQuarrie — December 20, 2014 — Marketing
References: timhortons & marketingmag
In order to promote its Dark Roast, this Tim Hortons marketing stunt involved driving around the city of Toronto and offering Canadians a place to cozy up with a warm drink in the winter.
The #TimsDark bus was decked out in black on both its inside and outside, creating an atmosphere unlike most people have been in before on a bus. With the bus driving around one of the most populated areas downtown during the busiest shopping season of the year, this was a clever way for Tim Hortons provide a pick-me-up for tired shoppers. During the bus ride, people were able to sip on the cups of coffee, relax, take in the sights of Toronto and give testimonials on the new dark coffee drink.
The #TimsDark bus was decked out in black on both its inside and outside, creating an atmosphere unlike most people have been in before on a bus. With the bus driving around one of the most populated areas downtown during the busiest shopping season of the year, this was a clever way for Tim Hortons provide a pick-me-up for tired shoppers. During the bus ride, people were able to sip on the cups of coffee, relax, take in the sights of Toronto and give testimonials on the new dark coffee drink.
Trend Themes
1. Experiential Marketing - Creating unique and immersive experiences can captivate consumers and generate brand loyalty.
2. Branded Transportation - Using branded vehicles or transportation methods can help brands create a memorable and mobile advertising campaign.
3. Product Sampling - Offering free samples of new products in unexpected and high-traffic locations can create buzz and attract new customers.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage experiential marketing to engage with consumers and showcase new products in unique ways.
2. Marketing and Advertising - The marketing and advertising industry can explore innovative ways to create experiential campaigns that grab consumer attention and leave a lasting impression.
3. Transportation and Logistics - Transportation and logistics companies can partner with brands to provide mobile marketing solutions using their vehicles or transportation services.
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