Health-improving apparel provides a convenient source of well-being
Implications - With adhering to diets and exercise rituals often becoming too strenuous and tiresome to the busy adult consumer, efforts to incorporate health-related benefits into everyday activities is becoming more prevalent. Clothing pieces that provide therapy or protect against irritants offer consumers convenient ways to increase their quality of life, combining everyday wardrobes with the need for more practical ways to improve health while on-the-go.
Trend Themes
1. Health-improving Apparel - Many consumers are looking for health and wellness benefits in everyday activities, driving a trend towards clothing with physical therapy or protection from environmental and irritant-related harms.
2. Smart Athletic Apparel - Athletic apparel with embedded sensors, real-time tracking, and monitoring features is an emerging trend enabling athletes to train more strategically and effectively.
3. Anti-germ Fashion - The trend towards discreet anti-bacterial garments that protect wearers from germs and other environmental pathogens is on the rise in response to consumer health concerns.
Industry Implications
1. Sportswear Industry - Business professionals in the sportswear industry should explore innovative ways to incorporate technology, advanced materials, and science-based design to improve athletic performance and comfort.
2. Fashion Industry - Fashion industry professionals should keep up with the latest trends in health-conscious, anti-germ, and smart apparel to capitalize on growing consumer demand for practical and functional clothing options.
3. Health and Wellness Industry - Companies in the health and wellness industry should consider collaborations with fashion and sportswear brands to develop new products aimed at enhancing personal health, wellness, and fitness.
