WWF's Twitter Campaign to Save Endangered Animals Begins with a Retweet
Laura McQuarrie — May 14, 2015 — Social Good
As part of its ongoing efforts to save endangered animals, WWF is now running a Twitter campaign by the name of #EndangeredEmoji.
In this campaign, WWF uses familiar animal emojis to get its message across, stating that 17 emojis that can already be found on iOS and Android keyboards are endangered. This includes the panda, elephants, whales, dolphins, tigers, fish, penguins and many species of monkeys.
To do something about these endangered animals, WWF is asking that users make use of these emojis as they usually would, and each month, donate $0.11 per the use of each individual animal emoji. Donation is completely optional and even if you don't have the funds to support these animals, sharing the message is just as important.
In this campaign, WWF uses familiar animal emojis to get its message across, stating that 17 emojis that can already be found on iOS and Android keyboards are endangered. This includes the panda, elephants, whales, dolphins, tigers, fish, penguins and many species of monkeys.
To do something about these endangered animals, WWF is asking that users make use of these emojis as they usually would, and each month, donate $0.11 per the use of each individual animal emoji. Donation is completely optional and even if you don't have the funds to support these animals, sharing the message is just as important.
Trend Themes
1. Emoji-driven Activism - The use of existing mobile phone emojis as a way to fundraise and raise awareness for environmental issues.
2. Emojis as a Social Change Tool - Emojis as a potential way to quickly spread awareness, raise donations and rally support around causes.
3. Emoji-based Donation Campaigns - Leveraging emojis as a new and fun way to generate donations and get young people involved in philanthropy.
Industry Implications
1. Nonprofits - The nonprofit industry can use emojis and other digital tools to engage audiences in exciting and unique ways and promote social impact.
2. Messaging Apps - Messaging apps can offer creative solutions for nonprofits and social good campaigns by providing users with more convenient and appealing ways to donate money and time.
3. Mobile Gaming - Mobile gaming industry can incorporate social awareness on the same platform by using in-game purchases and other methods as a way to engage users and contribute to good causes.
3.5
Score
Popularity
Activity
Freshness
