Berocca Livens Up Workplace Stress by Tweeting on a Mechanical Bull
Tiffany — February 24, 2014 — Pop Culture
References: designtaxi
New York-based advertising agency JWT has created an insanely fun way of advertising the vitamin brand called Berocca.
According to the ad, five out of every 10 Argentinean citizens suffer from stress and the workplace is one of the greatest benefactors to stress. As a solution to this, JWT has placed an office desk in an open space in an outdoor mall, however, there is a slight twist -- the office desk moves.
Similar to a mechanical bull at rodeos, the desk was a challenge to see if voluntary passersby and pedestrians would be willing to stay on the desk for as long as possible (or for as long the mechanical desk bull would let them), while allowing them a time of 24 seconds to tweet. The result is a wide range of hilarious tweets that are not necessarily understandable and a hilarious scene of people falling off. In the end, staff members give the participants a glass of Berocca.
According to the ad, five out of every 10 Argentinean citizens suffer from stress and the workplace is one of the greatest benefactors to stress. As a solution to this, JWT has placed an office desk in an open space in an outdoor mall, however, there is a slight twist -- the office desk moves.
Similar to a mechanical bull at rodeos, the desk was a challenge to see if voluntary passersby and pedestrians would be willing to stay on the desk for as long as possible (or for as long the mechanical desk bull would let them), while allowing them a time of 24 seconds to tweet. The result is a wide range of hilarious tweets that are not necessarily understandable and a hilarious scene of people falling off. In the end, staff members give the participants a glass of Berocca.
Trend Themes
1. Interactive Advertising - Opportunity for businesses to create unique and fun ways of advertising to increase engagement and brand awareness.
2. Workplace Wellness - Opportunity for businesses to develop innovative and fun solutions to combat workplace stress and promote employee wellness.
3. Social Media Engagement - Opportunity for businesses to capitalize on social media trends by encouraging users to engage with brands in unique and entertaining ways.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop creative and engaging campaigns to catch consumers' attention.
2. Wellness - Opportunity for wellness companies to promote their products in a fun and interactive way, while also promoting overall wellness.
3. Social Media - Opportunity for social media platforms to offer unique and interactive advertising opportunities for businesses to increase engagement and revenue.
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