The 'Hands Free Whopper' Lets You Multitask While Eating a Burger
Alexander Lam — June 2, 2013 — Marketing
References: handsfreewhopper & psfk
Helping you multitask, Burger King has developed a 'Hands Free Whopper.' The device holds a burger up to your mouth so that you don't have to expend your precious energy to lift food to your face. Instead of waiting for your hands to lift your food to your mouth, the Hands Free Whopper gives you hot food instantly.
The campaign was developed in a joint effort between ad agencies DLC and Ogilvy for Burger King's 50th anniversary. Using the fast food chain's CRM database, 50 customers were chosen to be honored with the burger holders. An accompanying ad was produced where people are seen leading active and healthy lifestyles while having a whopper held in front of their face.
The campaign was developed in a joint effort between ad agencies DLC and Ogilvy for Burger King's 50th anniversary. Using the fast food chain's CRM database, 50 customers were chosen to be honored with the burger holders. An accompanying ad was produced where people are seen leading active and healthy lifestyles while having a whopper held in front of their face.
Trend Themes
1. Hands-free Eating - The development of the Hands Free Whopper device offers opportunities to create innovative hands-free eating solutions.
2. Multitasking Technology - The creation of the Hands Free Whopper highlights the potential for new devices and technology that enable multitasking.
3. Marketing Stunts - The success of the Burger King campaign demonstrates the potential of marketing stunts to generate buzz and interest in a brand/product.
Industry Implications
1. Fast Food - The Hands Free Whopper device highlights opportunities for the fast food industry to create new and innovative eating experiences for customers.
2. Consumer Electronics - The Hands Free Whopper device suggests potential for new products in the consumer electronics industry that enable hands-free eating and multitasking.
3. Advertising and Marketing - The Burger King campaign demonstrates the potential for advertising and marketing to use innovative and unconventional tactics to generate interest and awareness for brands/products.
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