Coca-Cola Celebrates Its Fizzy Sound With a Cinematic Tribute
Malika Renee Butss — May 26, 2015 — Lifestyle
References: designtaxi & omnifeed
In line with turning 100 this year, Coca-Cola has turned to celebrating its fizzy sound with a cinematic tribute.
In partnership with JWT Brazil, this 34-second trailer features the distinctive sound of a Coca-Cola bottle being opened as well as the sound of the drink being poured over ice. Titled 'Coke Thirst -- A Sound Experience by Dolby,' this interesting ad is to be launched in Brazilian movie theaters with a goal to "bring sensation to the extreme." JWT Brazil's Chief Creative Officer Ricardo John has stated that making Dolby a part of this cinematic tribute was the perfect choice. The American audio corporation is known for its great sound quality its consumers can rely on.
Unlike celebrating the Coca-Cola bottle, this video proves there is much more to praise about the historic drink.
In partnership with JWT Brazil, this 34-second trailer features the distinctive sound of a Coca-Cola bottle being opened as well as the sound of the drink being poured over ice. Titled 'Coke Thirst -- A Sound Experience by Dolby,' this interesting ad is to be launched in Brazilian movie theaters with a goal to "bring sensation to the extreme." JWT Brazil's Chief Creative Officer Ricardo John has stated that making Dolby a part of this cinematic tribute was the perfect choice. The American audio corporation is known for its great sound quality its consumers can rely on.
Unlike celebrating the Coca-Cola bottle, this video proves there is much more to praise about the historic drink.
Trend Themes
1. Audio Branding - Companies can consider incorporating audio elements into their branding, creating a unique and memorable sensory experience for their customers.
2. Cinematic Advertising - Businesses can experiment with creating cinematic ads that evoke emotions and captivate audiences beyond traditional advertising methods.
3. Sensory Marketing - Businesses can explore the use of sensory elements in their marketing campaigns to enhance customer experiences and create brand loyalty.
Industry Implications
1. Beverage - Beverage companies can use sensory marketing to differentiate their products and create brand appeal in an increasingly crowded marketplace.
2. Advertising - The advertising industry can benefit from incorporating sensory marketing elements into their campaigns to create more engaging and memorable experiences for audiences.
3. Entertainment - Incorporating high-quality audio and cinematic elements in their productions can create an immersive and engaging experience for audiences in the entertainment industry.
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