Chromeo’s Craigslist Missed Connections Reaches Out to Fans
Laura McQuarrie — February 23, 2014 — Marketing
References: minneapolis.craigslist.org & psfk
The Craigslist missed connections section is an unusual place for posting personal advertisements, with the hopes that a specific person will see it after a chance encounter where no contact details were exchanged. It’s generally full of posts that are oddly poetic and hopelessly romantic, but since the messages are meant to help the poster reconnect with a particular person, the messages that go out don’t usually cater to the masses and it’s seldom thought of as a place for marketing.
Chromeo is a band that’s taken a different approach to promoting its new album, ‘White Women.’ On the Craigslist missed connections section, the band has posted its album and a few lines from its new single, “Come Alive.”
The post also pinpoints a Minneapolis address on a Google map, which mysteriously highlights the First Avenue club. Perhaps this is a hint that the fans and the band will be able to connect on May 12th when the album is released.
Chromeo is a band that’s taken a different approach to promoting its new album, ‘White Women.’ On the Craigslist missed connections section, the band has posted its album and a few lines from its new single, “Come Alive.”
The post also pinpoints a Minneapolis address on a Google map, which mysteriously highlights the First Avenue club. Perhaps this is a hint that the fans and the band will be able to connect on May 12th when the album is released.
Trend Themes
1. Album-promoting Personal Ads - Using personal ads to promote albums is a disruptive innovation opportunity for the music industry.
2. Craigslist Missed Connections - Leveraging Craigslist missed connections for marketing purposes offers a unique way to reach out to specific audiences.
3. Location-based Marketing - Using specific locations in marketing campaigns, like highlighting a venue on a Google map, can create excitement and engagement.
Industry Implications
1. Music Industry - The music industry can explore album promotion through unconventional methods like personal ads to reach and engage fans.
2. Marketing Industry - The marketing industry can explore leveraging platforms like Craigslist missed connections for targeted and creative advertising campaigns.
3. Technology Industry - The technology industry can develop location-based marketing tools and platforms to enhance brand promotion and audience interaction.
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