Families look to limit overconsumption as obesity becomes a concern
Implications - Consumers are more proactive about their family's health and are looking to integrate tools into their household that allow them to track, limit and control the consumption of food. While diet has been a growing focus in the past, the portion sizes of QSR chains, cafes and CPG products will also be of growing concern in the future.
Trend Themes
1. Portion Control - Consumers are more proactive about their family's health and are looking to integrate tools into their household that allow them to track, limit and control the consumption of food.
2. Smart Dishware - Innovative dishware products that use technology to measure and facilitate portion control.
3. Nutritional Analysis Tools - High-tech devices that can scan, analyze, and track the nutritional content of food items.
Industry Implications
1. Consumer Goods - The product line for these trends can be marketable in the consumer goods industry.
2. Healthcare - Healthcare industry can apply these trends to help people with health-related issues specifically targeted to controlling the food intake.
3. Food Industry - The food industry has a great opportunity to offer portion-controlled food items for diet-conscious consumers that can be served or consumed directly.
