The Metro St. James Cafe Lets Customers Use Kisses as Payment
Alexander Lam — June 7, 2013 — Marketing
References: gizmodiva
Instead of asking for money, an Australian cafe is only asking for kisses as payment. The Metro St. James Cafe in Sydney, Australia is offering couples a chance to get put away their wallets and pay with some love. Upon ordering coffee, servers inform customers that the coffee can be paid for with a "real kiss."
Though very sweet, accepting love as a form of currency isn't the the most sustainable way to run a profitable business. As such, the coffee shop's campaign is only running until the end of June. Coffee aficionados can bring their partners in and pay with a kiss between 9 and 11 a.m. every day.
This campaign is amazing because it works as a cheap and simple way to increase brand awareness and profile. The cafe's new payment system attracts couples to the Metro St. James Cafe while branding the coffee shop as a hotspot for romance.
Though very sweet, accepting love as a form of currency isn't the the most sustainable way to run a profitable business. As such, the coffee shop's campaign is only running until the end of June. Coffee aficionados can bring their partners in and pay with a kiss between 9 and 11 a.m. every day.
This campaign is amazing because it works as a cheap and simple way to increase brand awareness and profile. The cafe's new payment system attracts couples to the Metro St. James Cafe while branding the coffee shop as a hotspot for romance.
Trend Themes
1. Romantic Payment Methods - Exploring alternative forms of payment, such as using love or affection, could be a disruptive innovation opportunity for businesses looking to create unique customer experiences.
2. Limited-time Marketing Campaigns - Running short-term marketing campaigns with a unique twist, like accepting kisses as payment for a specified period, can create buzz and attract customers.
3. Branding Through Emotions - Using emotions, such as love and romance, as a central theme in marketing campaigns can help businesses establish a distinct brand identity and create memorable experiences for customers.
Industry Implications
1. Hospitality - Incorporating playful and unconventional payment methods, like accepting kisses, can add a touch of novelty and excitement to the customer experience in the hospitality industry.
2. Retail - Exploring alternative payment options, such as using emotions or unique interactions, can disrupt the traditional retail industry and attract a younger, more experiential-focused customer base.
3. Advertising and PR - Creating captivating and attention-grabbing marketing campaigns, like limited-time offers that promote non-traditional payment methods, can help advertising and PR agencies differentiate their clients from competitors and generate buzz.
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