Adding excitement to the ordinary, oddly shaped cuisine provides visual delight
Implications - With ordinary routines often featuring a plethora of repetitive actions, consumers are commonly left feeling apathetic toward their everyday experiences. As a method to add more depth and excitement to their lifestyle, consumers are looking to more stimulating sources of consumption to help augment the ordinary. Re-shaped cuisine offers consumers a sense of play and intrigue that makes the dining experience more visually engaging, reflecting the need for enhancements that provoke bolder responses.
Trend Themes
1. Playful Food Shaping - The rise of reshaped cuisine, including cylindrical pizza kits and pencil-shaped cheeses, taps into consumers' desire for playful and visually engaging dining experiences.
2. Self-referential Products - Products such as message-imprinted cake molds and emoticon crackers are successful in the market due to their distinguishable and easily identifiable nature.
3. Convenient and Innovative Dishes - The creation of novelty dishes such as the Apple Pie Cone and smiling soup biscuits offer consumers portability and an opportunity to eat creative and innovate dishes on-the-go.
Industry Implications
1. Food and Beverage - Industries such as food and beverage can experiment with creative and innovative dishes such as those listed above to continue expanding the market demand and discerning palates of consumers.
2. Packaging and Product Design - Industries that center around packaging and product design can take advantage of the Self-Referential Products trend by creating products that are easily identifiable and stand out on store shelves.
3. Hospitality and Service Industry - Industries such as hospitality and service can benefit from Playful Food Shaping trend by offering consumers visually stimulating dining and beverage experiences.
