Chevrolet Teases the Cruze with a Cryptic All-Emoji Release
Laura McQuarrie — June 22, 2015 — Autos
References: media.chevrolet & chevygoesemoji
Sometimes, an emoji message just says it best. Now that emojis are being called the most fast-spreading universal language, it's no surprise that Chevrolet is tapping into one of the most popular ways for Millennials to converse with one another.
In order to celebrate the reveal of the 2016 Cruze, the brand created a release that swaps letter characters for emojis. Emoji addicts will likely have no trouble beginning to decipher what the message means, but for others, Chevy will be releasing a decoder to help make sense of the picture message.
Along with this automotive brand, McDonald's, Domino's, Burger King and numerous fashion retailers are tapping into the power of using emojis for marketing to a young audience.
In order to celebrate the reveal of the 2016 Cruze, the brand created a release that swaps letter characters for emojis. Emoji addicts will likely have no trouble beginning to decipher what the message means, but for others, Chevy will be releasing a decoder to help make sense of the picture message.
Along with this automotive brand, McDonald's, Domino's, Burger King and numerous fashion retailers are tapping into the power of using emojis for marketing to a young audience.
Trend Themes
1. Emoji Marketing - Companies are using emojis in their marketing messages to appeal to younger audiences, creating opportunities for the development of new emoji-related marketing tools and strategies
2. Universal Language Use - Emojis are becoming a universal way for Millennials to converse with each other, indicating the potential for developing new communication tools and platforms that improve communication through this visual language
3. Cryptic Teasers - Using cryptic messages like the all-emoji teaser Chevrolet created for its 2016 Cruze reveal, provides a new type of teaser messaging that could be adapted and developed in creative ways to promote different products and services
Industry Implications
1. Automotive Industry - The use of emojis in their communications and marketing campaigns can help automotive brands reach younger audiences, which may lead to the development of new technologies and features in vehicles that cater to their communication preferences
2. Food Industry - Brands in the food industry like McDonald's, Domino's, and Burger King are using emojis to create fun and engaging marketing campaigns that resonate with younger audiences, resulting in the potential for new applications of the use of emojis in menu design, delivery process, and customer feedback tools
3. Fashion Industry - Fashion retailers are leveraging the power of emojis in their messaging and marketing strategies to appeal to younger audiences, opening up the possibility of creating new types of e-commerce experiences that integrate emojis into the online shopping process
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