The Volkswagen Scirocco Million is a German and Chinese Exclusive
Michael Hines — May 7, 2013 — Autos
References: tinyurl
Americans have reason to weep over the release of the Volkswagen Scirocco Million. The hot hatch has sold over 1,000,000 units, and VW is celebrating by releasing an aptly named special edition. The Scirocco Million will be released only in Germany and China and comes with special badging and an upgraded interior and exterior.
On the outside, the Volkswagen Scirocco Million has an all-black paint job with grey racing stripes and "Million" stickers on the wing. The interior is filled with all-black leather and orange stitching on the seats, steering wheel and shifter. "Million" decals are also present on the door sills. The Scirocco first made its debut in 1974. There have been three iterations of the hot hatch, with the MK II marking the final model sold in the U.S.
On the outside, the Volkswagen Scirocco Million has an all-black paint job with grey racing stripes and "Million" stickers on the wing. The interior is filled with all-black leather and orange stitching on the seats, steering wheel and shifter. "Million" decals are also present on the door sills. The Scirocco first made its debut in 1974. There have been three iterations of the hot hatch, with the MK II marking the final model sold in the U.S.
Trend Themes
1. Exclusive Million Milestone Editions - Special editions of products celebrating milestone sales numbers are increasing in popularity.
2. Localized Special Editions - Automotive companies are releasing special editions in specific regions to capitalize on localized demand.
3. Retro Design Revivals - Brands are capitalizing on nostalgia by releasing special editions of classic products with updated features.
Industry Implications
1. Automotive - The automotive industry could benefit from creating localized special editions to capitalize on demand in different regions.
2. Consumer Goods - Consumer goods companies can increase sales by releasing exclusive commemorative editions of products that have achieved sales milestones.
3. Design - Designers can create new product lines by reimagining classic designs with updated features.
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