These McDonald's Billboards Are Marked with Emoticon Imagery
Jana Pijak — May 4, 2015 — Marketing
McDonald's is no stranger to millennial marketing strategies and their fast food emojis illustrate the brand's understanding of young consumers. Conceived by the creative team at TBWA Paris, these fast food emojis include Big Mac, fries, ice cream and Happy Meal icons that are accented with musical, happy face and thumbs up graphics.
This bold brand identity will appeal to millennials who are likely to communicate with emojis via text or on social media channels like Instagram. In addition to gracing McDonald's billboards, these emojis are also featured in the fast food brand's limited edition clothing range, created in collaboration with French fashion retailer Colette.
The graphics are simple and eye-catching, appealing to youthful consumers who have a strong connection to mobile technology.
This bold brand identity will appeal to millennials who are likely to communicate with emojis via text or on social media channels like Instagram. In addition to gracing McDonald's billboards, these emojis are also featured in the fast food brand's limited edition clothing range, created in collaboration with French fashion retailer Colette.
The graphics are simple and eye-catching, appealing to youthful consumers who have a strong connection to mobile technology.
Trend Themes
1. Millennial Marketing Strategies - There is an opportunity for businesses to create marketing campaigns that appeal to millennials, who prefer visual communication with emojis.
2. Limited Edition Collaborations - Brands can explore collaborations with other industries, such as fashion retailers, to create limited edition products that cater to their target audience's interests.
3. Youthful Graphic Design - Companies can invest in simple and eye-catching graphic designs to attract younger consumers who are closely connected to mobile technology.
Industry Implications
1. Fast Food - Fast food chains can leverage emojis and graphic designs to engage with millennials and improve their marketing strategies.
2. Fashion Retail - Fashion retailers can consider collaborations with well-known brands or businesses to create limited edition products that appeal to their target market.
3. Advertising - The advertising industry can explore new ways to incorporate emojis and youthful graphic designs in their campaigns to capture the attention of younger consumers.
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