Brands augment everyday tasks to be special for enhanced consumer acceptance
Implications - The average consumer lifestyle is often considered anything but glamorous, but a resonating shift towards embellished activities like entertaining guests or eating dinner is creating a much more personal bond with consumers by creating an environment where anything can be considered extraordinary. In a society that's shrouded in routine, this form of glamorization creates a more realistic environment for consumers to begin relating to brands and each other on terms that are built on a basis of understanding and acceptance rather than aspiration.
Trend Themes
1. Lifestyle Embellishment - Brands are shifting towards embellishing everyday tasks to create a more personal bond with consumers through glamorizing and the creation of a more realistic environment.
2. Dark Delight - Darker themes are being used in traditionally lighter industries, such as candy or dessert-themed fashion photoshoots.
3. Playful Pop-up Creativity - Pop-up photography editorials and paper designs are popular, utilizing fun and eye-catching 2D designs alongside photorealistic models.
Industry Implications
1. Fashion - Fashion designers are continuing to push the boundaries with playful and dark designs, such as fast food-inspired couture and dessert-themed photoshoots.
2. Food and Drink - The food industry is being influenced by trendy serving trays that offer convenience and style, and the use of food themes in fashion photography.
3. Home Decor - DIY home decor projects are gaining popularity, such as creating marble serving trays and other kitchenware items.
