The Starbucks Card eGift Program is for Any Occasion
Summer Luu — January 27, 2011 — Business
Just in time for Valentine's Day, the Starbucks Card eGift program won't just get people thinking about this upcoming occasion, it'll get them participating in it. The new digital gift card makes it easier to treat someone out to a tasty warm beverage.
I have to admit, when I need a last minute gift I always hop into this coffee shop. The Starbucks Card eGift recognizes this experience and provides a convenient alternative for online shoppers in offering an eCard for different occasions. They can be sent through email or Facebook. I love its new way of gifting! Does it count if i send it to myself?
I have to admit, when I need a last minute gift I always hop into this coffee shop. The Starbucks Card eGift recognizes this experience and provides a convenient alternative for online shoppers in offering an eCard for different occasions. They can be sent through email or Facebook. I love its new way of gifting! Does it count if i send it to myself?
Trend Themes
1. Digital Gift Cards - The Starbucks Card eGift program highlights the trend of using digital gift cards for convenient and quick gifting.
2. Online Shopping - The eGift program emphasizes the trend of online shopping by providing an alternative for online shoppers to purchase and send gift cards.
3. Social Media Gifting - The option to send eGifts through email or Facebook taps into the trend of social media gifting, where people can share gifts and experiences with their friends and family online.
Industry Implications
1. Retail - The retail industry can adopt digital gift card programs like the Starbucks Card eGift program to enhance the online shopping experience and attract more customers.
2. E-commerce - E-commerce platforms and online retailers can incorporate digital gift card options to facilitate easy gifting for their customers.
3. Social Media Marketing - The social media marketing industry can explore ways to integrate gifting features into platforms like Facebook, providing users with more interactive and personalized gifting experiences.
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