LG Electronics is Using a Unique Magazine Ad for its OLED TV Debut
Janelle Savel — February 27, 2014 — Marketing
References: techinvestornews & theverge
LG is using a unique magazine ad to publicize its 4mm-thin OLED TV, and engaging unsuspecting readers into further investigation.
On the spine of the Nordic electronics magazine, LG placed its tagline to show consumers its new ultra-thin OLED TV. While this might seem like a futile attempt at advertising, considering that Sound & Vision readers are not the typical target consumers of the LG’s OLED TV, it is meant to make people inquire about the product.
Due to its lack of ostentatious tactics that so many electronic companies use, the simple tagline on the spine of the magazine will have readers inquire about the product and aim to discover more about it. The ad is also symbolic of classic LG technology in the way that it is thin, simple to understand and experimental in its designs.
On the spine of the Nordic electronics magazine, LG placed its tagline to show consumers its new ultra-thin OLED TV. While this might seem like a futile attempt at advertising, considering that Sound & Vision readers are not the typical target consumers of the LG’s OLED TV, it is meant to make people inquire about the product.
Due to its lack of ostentatious tactics that so many electronic companies use, the simple tagline on the spine of the magazine will have readers inquire about the product and aim to discover more about it. The ad is also symbolic of classic LG technology in the way that it is thin, simple to understand and experimental in its designs.
Trend Themes
1. Engaging Advertising Tactics - LG's unique magazine ad engages unsuspecting readers into further investigation, showcasing the potential for engaging advertising tactics.
2. Nontraditional Targeting Methods - The ad's placement in a Nordic electronics magazine demonstrates the effectiveness of nontraditional targeting methods and the potential to reach new audiences.
3. Simplicity in Design - LG's use of simplicity and experimental design in their ad represents a trend towards the appeal of minimalistic and innovative design styles.
Industry Implications
1. Advertising and Marketing - The success of LG's unique ad illustrates the potential for industry disruption in the advertising and marketing industry with new and innovative approaches to traditional ad placement and design.
2. Electronics and Technology - As LG's OLED TV debuts through a unique advertising approach, there is an opportunity for technological and design innovation within the electronics industry to appeal to consumers in new ways.
3. Design and Creative Industries - The trend towards minimalistic and experimental design in LG's ad creates opportunities for disruption and innovation in the design and creative industries to challenge traditional design conventions.
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