Twitter's Secret Somm CA Anonymously Gifts Wine to Diners
Michael Hines — February 9, 2015 — Lifestyle
Those dining out in Northern California will want to stay on the lookout for Secret Somm CA, or @SecretSommCA as she's better known. This anonymous wine aficionado has been gifting bottles of wine to diners in California's Tri-Valley area (Amador, Livermore and San Ramon). The anonymous donor has reportedly made millions in tech and likely wanted to give back in a unique way similar to the free money treasure hunts thrown by the Hidden Cash Twitter.
Secret Somm CA hasn't caught fire like Hidden Cash, and the project is a temporary one ending in February. Still, giving away bottles of wine for free is incredibly nice, even it does seem a little bit like a marketing tactic put on by the Livermore Valley Winegrowers Association. Regardless, free wine is free wine and lucky diners have until the end of February to be surprised by Secret Somm CA.
Image Credit: Secret Somm CA
Secret Somm CA hasn't caught fire like Hidden Cash, and the project is a temporary one ending in February. Still, giving away bottles of wine for free is incredibly nice, even it does seem a little bit like a marketing tactic put on by the Livermore Valley Winegrowers Association. Regardless, free wine is free wine and lucky diners have until the end of February to be surprised by Secret Somm CA.
Image Credit: Secret Somm CA
Trend Themes
1. Anonymous Gifting - Businesses can explore anonymous gifting opportunities as a unique way to engage customers and possibly benefit from the positive publicity it generates.
2. Surprise Marketing - By taking a surprise and delight approach, businesses can turn their regular customers into brand advocates, leading to increased loyalty and word of mouth referrals.
3. Hidden Rewards - Incorporating hidden rewards or secret gift giveaways can create excitement and buzz around a brand, leading to increased customer engagement and sales.
Industry Implications
1. Food and Beverage - Restaurants and bars can benefit from surprise marketing and anonymous gifting by creating unique dining experiences and building customer loyalty through surprise rewards.
2. Wine Industry - Wineries and vineyards can create buzz around their brand by incorporating hidden rewards or secret gift giveaways, leading to increased customer engagement and sales.
3. Marketing - Marketing agencies can help businesses create surprise marketing campaigns and anonymous gifting programs to engage customers and increase brand loyalty.
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