These Crisis Photos Features the Effects of Social Media
Ian Andrew Panganiban — June 26, 2013 — Marketing
References: crisisrelief.org & buzzfeed
The world crisis photos from Crisis Relief Singapore highlights a blunt truth about the false compassion often showcased in social media platforms.
If you use Facebook, Twitter or any other social media platform, you’ve most certainly come across a friend sharing world crisis photos and imploring you to like those photos or pages in the aim to make a difference—even though you know it won’t, but your guilt into liking it.
The ‘Liking Isn’t Helping’ campaign from Crisis Relief Singapore features various depictions of human catastrophe with photoshopped images of people giving the thumbs up to highlight how sharing or liking an image doesn’t make an aorta of a difference in those people’s lives.
If you use Facebook, Twitter or any other social media platform, you’ve most certainly come across a friend sharing world crisis photos and imploring you to like those photos or pages in the aim to make a difference—even though you know it won’t, but your guilt into liking it.
The ‘Liking Isn’t Helping’ campaign from Crisis Relief Singapore features various depictions of human catastrophe with photoshopped images of people giving the thumbs up to highlight how sharing or liking an image doesn’t make an aorta of a difference in those people’s lives.
Trend Themes
1. False Compassion - The trend of highlighting false compassion in social media campaigns presents an opportunity for businesses to create authentic and meaningful communication strategies.
2. Guilt-driven Activism - The rise of guilt-driven activism on social media platforms opens up opportunities for businesses to develop products or services that empower individuals to take tangible action.
3. Awareness Vs. Impact - The growing discourse surrounding the disparity between raising awareness through social media and creating real impact presents an opportunity for businesses to develop solutions that bridge the gap.
Industry Implications
1. Social Media Marketing - The trend of false compassion in social media campaigns calls for disruptive innovation in social media marketing strategies and content creation.
2. Non-profit Organizations - The rise of guilt-driven activism presents a disruptive innovation opportunity for non-profit organizations to engage with supporters on a deeper level and provide avenues for meaningful action.
3. Digital Activism Platforms - The discourse surrounding the effectiveness of social media activism creates an opportunity for the development of digital platforms that facilitate impactful and measurable online activism.
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