A Campaign for 'Cif' Cleaning Products Aims to Clean Up the Web
Alexander Lam — June 10, 2013 — Tech
References: itunes.apple & fastcocreate
An app that protects your child from the depths of the Internet called 'Cif the Web' was released in a campaign for Cif. The free app works to instantly censor every imaginable horror from the Internet. With a database of over 4.2 million sites and a comprehensive language filter, Cif makes sure your kid's mind stays clean.
Cif the Web works with secure parental controls that allows you to control what your kids see. The app blocks inappropriate websites and text. If there are offensive words on an approved site, Cif the Web will automatically replace them with safe alternatives.
The app was developed in just six weeks by ad agency Socially Bright. Socially Bright conceived the ad in order to strengthen Cif's position as a friendly and effective cleaning product.
Cif the Web works with secure parental controls that allows you to control what your kids see. The app blocks inappropriate websites and text. If there are offensive words on an approved site, Cif the Web will automatically replace them with safe alternatives.
The app was developed in just six weeks by ad agency Socially Bright. Socially Bright conceived the ad in order to strengthen Cif's position as a friendly and effective cleaning product.
Trend Themes
1. Internet Disinfecting Apps - The rise of apps that filter internet content creates opportunities for tech companies to create their own versions.
2. Child-safe Technology - There is a growing demand for child-safe technology that is both effective and easy to use.
3. Brand Partnerships - Ad agencies can leverage brand partnerships to create innovative products that can drive consumer loyalty.
Industry Implications
1. Internet Security - The internet disinfecting trend has the potential to revolutionize internet security for families.
2. Consumer Electronics - Companies in consumer electronics can create new products that cater to child-safety and push for fresher ideas alongside disinfection.
3. Ad Agencies - Ad agencies can utilize the internet disinfecting trend to create innovative campaigns that drive brand awareness and engagement.
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