The Foot Locker App Lets You Add 'Shoemojis' to Your Text Messages
Katherine Pendrill — May 7, 2015 — Tech
References: marketingland & prnewswire
If you've ever wanted to express your love of speakers over text, then Foot Locker's latest 'shoemoji' app feature is just for you. The new feature is available for free within the Foot Locker app and it allows users to include virtual pictures of shoes, or 'Shoemojis,' within their messages, similar to existing emojis. The addition of shoemojis allows customers to now visually share their favorite styles or new releases with their friends.
Beyond the shoemoji feature, the Foot Locker app also helps to enhance the experience of the Foot Locker customer, by allowing for a seamless way to browse the sneakers that are set to be released, when they will be available and where they will be able to purchase those shoes. Executive Vice President of Marketing Stacy Cunningham explains that smartphones have become a major aspect of the lives of Foot Locker customer and the new app offers a premium shopping experience that can be shared with friends through the shoemoji feature.
Beyond the shoemoji feature, the Foot Locker app also helps to enhance the experience of the Foot Locker customer, by allowing for a seamless way to browse the sneakers that are set to be released, when they will be available and where they will be able to purchase those shoes. Executive Vice President of Marketing Stacy Cunningham explains that smartphones have become a major aspect of the lives of Foot Locker customer and the new app offers a premium shopping experience that can be shared with friends through the shoemoji feature.
Trend Themes
1. Shoemoji Apps - As footwear companies continue to innovate their apps, there is an opportunity for the development of more customized shoe-related emojis.
2. Seamless Shopping Apps - Smartphone users prefer an easy-to-navigate and personalized shopping experience, so a trend towards apps that offer such an experience is expected.
3. Virtual Sharing Apps - As consumers look for new and exciting ways to share their interests, there is potential for the creation of more apps that allow users to share virtual versions of the products they love.
Industry Implications
1. Footwear Retail - Retailers in the footwear industry have the unique opportunity to create innovative apps that enhance the shopping experience with features like shoemojis and seamless browsing.
2. Mobile App Development - As the demand for customized and user-friendly apps grows, there is potential for disruptive innovation in the mobile app development industry.
3. Online Sharing Platforms - As virtual sharing becomes increasingly popular, there is potential for disruptive innovation in online platforms that allow users to share their interests and products they love with others.
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