The 'Jigglevision' Campaign Lets You Reveal Secrets with JELL-O
Alexander Lam — June 13, 2013 — Marketing
References: facebook & fastcocreate
Dessert manufacturer JELL-O created the ultimate in message encryption technology in the 'Jigglevision' campaign. The ingenious system uses an unexpected method to obscure communications. JELL-O designed a platform that only allows holders of the gelatinous snack to receive messages.
After creating a secret message online, you can confidently send it to your friend knowing that your text will remain secret. Your friend can then take a red cup of JELL-O and hold it over your secret. When someone looks through the cup, they'll be able to see your message.
The Jigglevision campaign was launched on Facebook in an effort to strengthen JELL-O's brand and raise awareness. The secret message creator is just another way that you can play with your food and have fun with the jiggly snack.
After creating a secret message online, you can confidently send it to your friend knowing that your text will remain secret. Your friend can then take a red cup of JELL-O and hold it over your secret. When someone looks through the cup, they'll be able to see your message.
The Jigglevision campaign was launched on Facebook in an effort to strengthen JELL-O's brand and raise awareness. The secret message creator is just another way that you can play with your food and have fun with the jiggly snack.
Trend Themes
1. Message Encryption Technology - The 'Jigglevision' campaign demonstrates the potential for innovative methods of securely transmitting secret messages.
2. Interactive Food Experiences - The Jigglevision campaign showcases the opportunity for brands to create engaging and playful consumer experiences with food products.
3. Novelty Advertising Techniques - JELL-O's 'Jigglevision' campaign highlights the effectiveness of unique and memorable advertising strategies in capturing consumer attention.
Industry Implications
1. Dessert Manufacturing - Companies in the dessert manufacturing industry can explore the integration of technology and playful experiences to enhance their brand messaging and engage consumers.
2. Social Media Marketing - The success of JELL-O's 'Jigglevision' campaign on Facebook indicates the potential for other brands to leverage social media platforms to launch interactive and viral marketing campaigns.
3. Innovative Packaging Solutions - The 'Jigglevision' campaign suggests opportunities for packaging companies to develop creative packaging solutions that offer interactive and engaging experiences for consumers.
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