These Eau Ecarlate Renovator Ads Adopt a Comic Strip Approach
Leslie Chen — June 27, 2013 — Marketing
References: herezie & adsoftheworld
These Eau Ecarlate Renovator ads illustrate the importance of keeping your clothes looking as new as possible.
Using a comic strip-like design for its campaign, these Eau Ecarlate ads were created by the Herezie advertising agency in Paris, France. Each ad features a different profession which largely relies on maintaining their appearance, like a conductor's black coat and a rocker's dark leather jacket. The first panel in the comic strip is at the ideal shade of darkness while each subsequent one continues to fade until the Eau Ecarlate Renovator steps in and restores the color once again.
The ads are also accompanied with the copy "Don't let it fade." Even if you're not a conductor or rockstar, you can probably appreciate this product's ability to keep your clothes looking new as well.
Using a comic strip-like design for its campaign, these Eau Ecarlate ads were created by the Herezie advertising agency in Paris, France. Each ad features a different profession which largely relies on maintaining their appearance, like a conductor's black coat and a rocker's dark leather jacket. The first panel in the comic strip is at the ideal shade of darkness while each subsequent one continues to fade until the Eau Ecarlate Renovator steps in and restores the color once again.
The ads are also accompanied with the copy "Don't let it fade." Even if you're not a conductor or rockstar, you can probably appreciate this product's ability to keep your clothes looking new as well.
Trend Themes
1. Comic Strip Ad Campaigns - There is an opportunity to use comic strip-like designs in advertising campaigns to create a visually engaging and memorable experience for consumers.
2. Clothing Restoration Solutions - The demand for clothing renovation products like Eau Ecarlate Renovator is growing as consumers seek ways to prolong the lifespan of their garments and reduce waste.
3. Maintaining Appearance in Professions - Professions that require maintaining a certain appearance can benefit from innovative products that help restore or maintain clothing, such as conductors' black coats or rockers' leather jackets.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can explore the use of comic strip-like designs in campaigns to capture consumer attention and create an immersive brand experience.
2. Clothing Renovation Products - The clothing renovation industry, including companies like Eau Ecarlate, can capitalize on the growing demand for solutions that prolong garment lifespan and offer effective restoration options.
3. Professional Attire Maintenance - Industries that rely on maintaining a professional appearance, such as the performing arts or hospitality, can explore innovative clothing restoration solutions to help their employees look their best.
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