Coca-Cola Created a Special Olympics Anthem Called 'Reach Up'
References: bevindustry
As the founding partner of the Special Olympics, Coca-Cola has created an Olympics anthem titled 'Reach Up.' The song supports the Special Olympics and all of the athletes who will be competing in the 2015 Special Olympics World Summer Games hosted in Los Angeles.
Rock band O.A.R and Cody Simpson teamed up to record the Special Olympics anthem together. They were also joined by Special Olympian and singer Breanna Bogucki as well as viral sensation Madison Tevlin.
The anthem is an inspirational tribute to the athletes and it encourages them to never give up. The uplifting song is catchy and will be shared live during the 2015 World Games. There is also an official hashtag, which is '#ReachUp' that will be used in support to of the anthem, the games and the athletes.
Rock band O.A.R and Cody Simpson teamed up to record the Special Olympics anthem together. They were also joined by Special Olympian and singer Breanna Bogucki as well as viral sensation Madison Tevlin.
The anthem is an inspirational tribute to the athletes and it encourages them to never give up. The uplifting song is catchy and will be shared live during the 2015 World Games. There is also an official hashtag, which is '#ReachUp' that will be used in support to of the anthem, the games and the athletes.
Trend Themes
1. Special Olympics Anthems - Creating inspiring songs to promote awareness and inclusivity towards differently-abled people is a disruptive trend that supports social causes
2. Partnering with Social Causes - Collaborating with social causes to drive awareness with promotional campaigns is a lucrative trend that can help position brands as more socially responsible
3. Hashtag Usage - Encouraging people to use official hashtags to promote social causes is a valuable trend that aids in creating digital awareness and enhances brand impact
Industry Implications
1. Beverage Industry - Exploring sustainable methods of production and adopting social causes as a brand message could disrupt the beverage industry
2. Music Industry - Creating original and inspiring content with social causes as a theme can aid recording artists in developing a loyal audience and reputation
3. Social Media Industry - Fostering authentic user-generated content through official hashtags can disrupt the social media industry and establish brands as being socially conscious
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