Public exercise spaces allow workout buffs to stay socially connected
Implications - With digital media and social networking resulting in consumers becoming more active in the social sphere, efforts to make traditionally private activities more communal serve to engage individuals on a more interactive level. Gym offices and active subway stops offer exercise opportunities in a more interactive manner, combining methods of movement with the need to stay socially connected.
Trend Themes
1. Communal Exercise Spaces - Efforts to make traditionally private activities more communal, like exercise, serve to engage individuals on a more interactive level and presents an opportunity for gyms and fitness clubs to expand their services in a more community-driven way.
2. Incentive-driven Fitness Apps - Incentive-driven apps like Fitmob are redefining the gym for this new era of social and mobile by creating neighborhood fitness communities, which presents an opportunity for fitness startups to innovate with interactive workout solutions.
3. Whimsical Workout Spaces - Designers are creating playful workout spaces like Allez Up that provide a fun alternative to traditional gym setups, and presents an opportunity for architects and gym owners to collaborate on creative, immersive spaces.
Industry Implications
1. Fitness Industry - The fitness industry can adapt to the trend of communal exercise spaces to expand their services in a more community-driven way.
2. Mobile App Industry - The mobile app industry can capitalize on incentive-driven fitness apps to innovate with interactive workout solutions.
3. Architecture and Design Industry - The architecture and design industry can collaborate with gym owners to create immersive and playful workout spaces that provide a fun alternative to traditional gym setups.
